The sneaker world is buzzing with the much-anticipated return of a beloved classic from Jordan Brand. The iconic Air Jordan 3 ‘Fear’, from the celebrated 2013 ‘Fear Pack’, is set for a thrilling return this 2023 holiday season. It’s a tribute to the impactful ‘Become Legendary’ campaign and its 2008 ‘Look Me in the Eyes’ commercial. Let’s delve into the journey of this remarkable sneaker and what sneakerheads can look forward to with its re-release.
The ‘Become Legendary’ Inspiration
The Air Jordan 3 ‘Fear’ first graced the scene a decade ago, in 2013, as part of the illustrious ‘Fear Pack’. This remarkable collection, which also comprised the Air Jordan 4 and Air Jordan 5, drew inspiration from the powerful 2008 ‘Become Legendary’ marketing campaign.
The ‘Become Legendary’ campaign was a milestone in Jordan Brand’s evolution. Starring sports icons like Carmelo Anthony and Chris Paul, the ‘Look Me in the Eyes’ campaign highlighted the idea of overcoming fear to reach success.
A Closer Look
The Air Jordan 3 ‘Fear’ combines a chic design with a Night Stadium, Total Orange, and Black color scheme. It features a high-quality Dark Grey suede upper and a unique speckled Black and White midsole at the back, rounded off by a Black rubber outsole. The Orange accents throughout the sneaker create a striking visual contrast, adding to its overall allure.
The specially designed insoles set the Air Jordan 3 ‘Fear’ apart. They carry the powerful message, “I’m scared of what I won’t become, and you’re scared of what I could become.” This profound statement gives depth and significance to the sneaker’s narrative.
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The Wait &Anticipation
While the sneaker community eagerly awaits the official confirmation from Jordan Brand about the Air Jordan 3 ‘Fear’ return, the rumor mills are abuzz with a projected release date of November 25, 2023. SNKRS and select retail outlets are expected to release this.
Price & Sizing
The Air Jordan 3 ‘Fear’ is expected to retail for $200.
Rumor has it, the upcoming release will offer full-family sizing – great news for sneakerheads wanting matching pairs for the fam.
The Takeaway
The Air Jordan 3 ‘Fear’ is not just a sneaker; it’s a symbol of overcoming fear and the pursuit of greatness. Its reissue is a testament to the timeless appeal of the Air Jordan brand. So, mark your calendars and get ready for the grand comeback of this iconic sneaker.
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