END. x Hoka One One ‘Overland’ Collaboration details

The world of sneakers is a universe unto itself, teeming with a constant flux of new releases, collaborations, and limited editions. The excitement that surrounds these launches is palpable, and the stakes are high. It’s a world where fashion, design, and performance merge, and the sneaker community eagerly awaits the next big thing. This time around, the spotlight is on the highly anticipated END. x Hoka One One ‘Overland’ collaboration.

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A Sneak Peek into the Collaboration

This collaboration marks a significant milestone: the first-ever union between END., a leading UK-based sneaker retailer, and Hoka One One, an innovative footwear brand known for its trail-conquering designs. The collaboration, aptly named ‘Overland’, celebrates the vast and untamed beauty of the outdoors. It draws inspiration from the exhilarating, self-reliant culture of Overlanding — a form of long-distance, autonomous travel into remote territories where the essence of adventure thrives.

The Inspiration Behind ‘Overland’

The ‘Overland’ collaboration is an homage to the spirit of exploration. The term ‘overlanding’ refers to a form of travel that focuses on the journey itself, rather than the destination. Typically, people traverse off-the-beaten-path terrains in four-wheel-drive vehicles and often associate it with self-reliance, resilience, and a deep connection with nature.

This spirit of rugged adventure and exploration forms the backbone of the ‘Overland’ capsule. It serves as a metaphor for the journey of discovery that sneaker enthusiasts embark on when they dive into the world of new releases, limited editions, and collaborations.

The ‘Overland’ Capsule: A Closer Look

The ‘Overland’ capsule reimagines two of Hoka’s most robust and popular silhouettes: the Kaha Low and the Mafate Speed 2. The Overlanding spirit has chosen both models for their embodiment, known for their rugged, go-anywhere nature.

The collaboration introduces a rich, tonal color palette inspired by various landscapes encountered during long-distance travel. The color schemes of the sneakers are reminiscent of the earth’s natural hues, from arid deserts to dense forests, enhancing the aesthetic appeal of these performance-driven shoes.

The END. Touch: Co-Branding & Aesthetic Details

Beyond the visual transformation, the ‘Overland’ capsule boasts co-branded details that add a bespoke, collaborative touch to each shoe. The uppers seamlessly integrate an END. logo, while the tongues adorn special tags.

The technical construction of each shoe remains unchanged, ensuring that they are as ready for urban exploration as they are for off-road adventures. The Kaha Low features a GORE-TEX lining for weatherproof protection, and both models sport Vibram Megagrip soles for unparalleled traction.

From the Hoka Design Desk…

Hoka’s Director of Lifestyle Products, Travis Wiseman, shares insights into the collaboration. He explains that the partnership with END. demonstrates the amalgamation of Hoka’s performance footwear background with END.’s streetwear aesthetic. Both brands have found common ground in the narrative around ‘Overlanding’, delving deep into the ethos of exploration and uncharted adventure.

The Campaign

The campaign for the END. x Hoka Overland Pack was shot against the stark, breathtaking expanse of Spain’s Taberna Desert. The visuals capture the essence of exploration and the intimate journey of adventurers as they navigate challenging terrains, mirroring the spirit of the ‘Overland’ capsule.

Release Details: When & Where?

The END. x Hoka Overland Pack is set to release on March 14, 2024. The collection will be available through END—online and in-store. The Kaha Low is priced at $199, while the Mafate Speed 2 comes in at $180. An ‘Overland’ t-shirt will also be sold for $69.00. Click the buttons below for access to the direct product link on END. website.

Wrapping Up

The END. x Hoka One One ‘Overland’ collection is more than just a sneaker release. It’s a testament to the spirit of exploration and discovery, a celebration of the thrill of the journey, whether that journey is across rugged landscapes or through the ever-evolving world of sneaker culture. As we look forward to the launch of this highly anticipated collaboration, one thing is clear: in the world of sneakers, the journey is indeed the destination.

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